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Wednesday, January 19, 2011

Fishing catalog L.L.Bean supports Casting for Recovery in Spring 2011

Fishing catalog L.L.Bean supports Casting for Recovery in Spring 2011

Casting for Recovery (CFR), a national non-profit support and educational organization for women who have or have had breast cancer now in its 15th year, announces that one of its national sponsors, L.L.Bean, has launched a special line of Tropicwear women's lightweight shirts and baseball caps featuring the Casting for Recovery logo in time for the spring fishing season.

In addition to highlighting Casting for Recovery's mission in their 2011 Spring Fishing Catalog, L.L.Bean will donate $2 from the sales of every hat and pink shirt, available in long-sleeve, short-sleeve, and sleeveless versions, to Casting for Recovery. The high-performance Tropicwear shirt is rated to UPF 50+, and the versatile new designs boasts a more flattering and comfortable fit. The shirts are also available online at http://www.llbean.com/llb/shop/68767?from=SR&feat=sr

Lori Simon, Casting for Recovery's Executive Director, says "We are honored to be part of this wonderful partnership with such a substantial and philanthropic organization as L.L.Bean. Their dedication to the environment and to what we at Casting for Recovery refer to as 'human conservation' is admirable."

"We are proud to partner with Casting for Recovery on this endeavor. We recognize the unique program this fantastic organization offers to help improve the lives of women dealing with breast cancer," said Mac McKeever, Senior Public Relations Representative with L.L.Bean. "Our hope is that by featuring CFR in our catalog and on our web site and making a contribution with each purchase, we will help raise awareness about the great service CFR provides to help improve the quality of life for those women recovering from breast cancer treatment." Read More ...

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